About Us
Every small business deserves the SEO power of a Fortune 500 company.
We built Scaup because we got tired of watching great businesses stay invisible online,not because they weren't good enough, but because real SEO was always just out of reach.
We're Joel and Slava, two entrepreneurs with a combined 20 years in tech who've watched SEO stay broken for small businesses for way too long.
For years, getting real SEO results meant one of two things: hiring an expensive agency or building an in-house team. Both out of reach for most businesses. We knew the problem was solvable,we just didn't have the right tool yet.
Then AI changed everything.
When large language models started maturing, we saw the opportunity immediately. What used to require a team of writers, strategists, and SEO specialists could now be automated,intelligently, at scale, and at a fraction of the cost. The gap between what big companies could afford and what small businesses could access was finally closeable.
We didn't hesitate. We jumped in.
Scaup is the result of that moment,built by two operators who understood both the technology and the real pain businesses face trying to grow online. We combined everything we knew about AI, SEO, and digital marketing to build a platform that delivers agency-level results without the agency price tag.
The timing was right. The technology was ready. And small businesses deserve better.
That's why we're here.
The team
Joel
Co-founder & CEO
Serial entrepreneur with a background in digital marketing and growth. Joel has spent the last decade helping businesses scale online,and got frustrated enough with the SEO industry to build something better.
Slava
Co-founder & CTO
Engineer and product builder with deep experience in AI systems and automation. Slava architected the engine that makes Scaup's weekly improvements possible,fast, accurate, and invisible to the user.
Ready to grow?
Join hundreds of small businesses already growing with Scaup. No agency needed.