When buyers ask AI who to choose, your company should be in the answer.
Scaup is an AI visibility company. We get businesses recommended by AI assistants like ChatGPT, Gemini, Claude and Perplexity, and found on Google, by doing the work on your website every day.
Buyers used to search Google and click through ten links. More and more of them now ask an AI assistant and get one answer with a few names in it. If your company isn't one of those names, you're not part of that decision.
Most companies we meet are in the same spot. They rank for some searches, but not the ones that bring buyers, and ChatGPT doesn't recommend them. Nobody in-house owns it. Some pay an agency that sends reports; some do nothing, because there's always something more urgent.
That's the gap Scaup fills. It connects to your website, checks what AI assistants say about your business, and makes the changes that help them understand and cite you: pages that answer the questions your buyers actually ask, structured data AI can read, an llms.txt file, and the Google foundations underneath. It happens every day, on your own site. Every change is visible, and you can switch on review so nothing goes live before you approve it.
You may have heard this called AEO (answer engine optimization) or GEO (generative engine optimization). We think of it as being the answer. SEO still matters, because many AI answers are built from pages that already rank on Google, so we do both, with AI first. If the terms are new to you, our guides to generative engine optimization and SEO vs GEO are a good starting point.
Built for companies that win customers through search.
From growing small businesses to established companies of 30 to 150 people, our customers have one thing in common: no one in-house who owns search. At smaller companies the owner works with us directly. At larger ones, it's usually the Head of Marketing or Growth.
We're Joel, Slava and Tal: an entrepreneur from sales and marketing, a senior engineer, and an entrepreneur from product and user experience, with more than 20 years in tech between us. Scaup is a US company, based in New York.
The AI writes like a person, not like a keyword-stuffed bot. It works from your own pages and the way you already describe what you do, so what goes out sounds like you.
The team
Joel Berman
Co-founder & Co-CEO
Serial entrepreneur with a background in digital marketing and business growth. Over the past decade Joel helped businesses grow online, and the frustration with how SEO actually works became the founding idea behind Scaup.
Slava
Co-founder, CTO & Co-CEO
Software engineer and systems architect with deep experience building AI and automation systems. Slava built the engine that lets Scaup work on your site quickly, accurately, and transparently.
Tal Eliya
Co-founder & CPO
Product leader with over a decade of experience building AI-powered products and user experiences. Tal combines technology, customer insight, and product strategy to make Scaup intuitive, valuable, and easy to adopt.
Ready to be the answer?
Join 100+ SMBs and mid-market businesses already growing with Scaup. No agency needed.