Guides
Plain-language guides to getting found on Google and in AI answers, for founders and small teams.
Getting found in AI answers
ChatGPT, Perplexity, Gemini and the files and signals they read.
AI Search Visibility: How to Get Your Website Into ChatGPT and Perplexity Answers How to Get Your Website Into ChatGPT and Perplexity Answers Why Isn't My Business Showing Up in ChatGPT? 7 Things to Check on Your Website How to Track AI Search Visibility: A Plain-Language Guide AI Search vs. Google Search: What's Actually Different for Your Website What Is Generative Engine Optimization (GEO) and Why Your Site Needs It What's Good for SEO Is Good for GEO What Is an llms.txt File and Do You Need One for Your Website? llms.txt Explained: What It Is, Why It Matters, and How to Set It Up Structured Data for Small Business Websites: What It Is and Why It Matters for AI Search Does Google Flag AI Content? What Actually Hurts Your Rankings
SEO basics
What matters for a small site, and what you can skip.
What Is Automated SEO and How Does It Work? What Is Automated SEO? (And Whether It Actually Works) How to Do SEO Without an Agency: A Practical Guide for Founders Automated SEO vs Hiring an SEO Agency: What Actually Makes Sense for a Small Business How to Do a Basic SEO Audit on Your Own Website (Without Hiring Anyone) On-Page SEO Checklist for Small Business Websites: What to Fix Page by Page What Is Technical SEO and What Can a Small Business Actually Skip? What Is Keyword Research and Why Founders Should Stop Doing It Manually How to Do Keyword Research Without Paying for an Expensive Tool Keyword Gap Analysis: How to Find What Your Competitors Rank For That You Don't What Are Search Operators and How Do You Use Them? What Is Structured Data and How Does It Help Small Businesses Get Found on Google Local Business Structured Data: How to Get Google to Show Your Reviews and Hours Can You Fix Your Own Wix SEO? What You Can Do Yourself and What Scaup Does for You Google's SEO starter guide, explained for business owners What Happens to Your Website When Google Updates Its Algorithm How to Keep Up With SEO Trends Without Spending Hours on Research Google Trends for SEO: How to Spot Rising Topics Before Your Competitors Do
Google Search Console
Connecting it, reading it, and acting on what it shows.
What Is Google Search Console and How Should You Use It? How to Connect Google Search Console to Your Website (and What to Do With It) How to Improve Your Google Search Console Rankings Without Hiring an Agency Google Business Profile vs Google Search Console: What's the Difference? Google Search Console Connector: How to Pull Your SEO Data Into BI Tools Like Qlik
Sites built with AI tools
Lovable, Bolt, Cursor, Base44 and other builders.
For SaaS, founders and agencies
Search visibility when there is no SEO team.
Comparing tools
Scaup next to the tools you already know.
AI SEO Tool Comparison: Scaup, Ahrefs, Semrush, Surfer, Moz, Ubersuggest, and SE Ranking Ahrefs vs Semrush vs Scaup: Which SEO Tool Is Right for You? Scaup vs Ahrefs: Which Tool Is Right for Founders Who Don't Have Time for SEO? Scaup vs SEMrush: Which SEO Tool Is Right for Small Businesses? Scaup vs. Manual SEO: What's the Difference and Which Is Right for You? Ahrefs Alternative for Founders Who Just Want Results Semrush Alternative for Founders Who Just Want Results Semrush Alternative for Small Teams and Solo Founders Surfer SEO Alternative for Founders Who Need More Than Content Scores Webflow AEO Alternative: What to Use If You Are Not on Webflow Enterprise
How Scaup works
What the product does and what each plan includes.