Documentation

How Scaup connects to your site

Each integration works differently depending on your platform. Scaup reads your existing pages and content, identifies SEO gaps, then writes changes back through your platform's API. No plugins to install on Webflow or Wix. WordPress uses Application Passwords, which are built into WordPress core since version 5.6. GitHub users connect a repository and Scaup commits changes directly to the branch you specify.

What Scaup can change depends on what each platform exposes through its API. On Webflow, that includes page titles, meta descriptions, Open Graph fields, blog post content, and image alt text. On WordPress, titles, meta descriptions, and new posts. On Wix, blog post SEO fields require the Wix Blog app to be installed. On GitHub, Scaup can edit meta tags, page copy, and create new pages as commits.

How a change goes live depends on the platform. On WordPress and Wix it is live as soon as the write completes. On GitHub, Scaup commits to your repository and your own build pipeline deploys it. On Webflow, Scaup publishes your site for you after a run, unless you have unfinished work waiting in the Designer, in which case it holds the publish and tells you.

Common questions

Does Scaup need admin access to my site?

It depends on the platform. Webflow and Wix both use their own official app authorization, which you approve on their site and can revoke at any time. WordPress uses an Application Password tied to any user account with edit permissions. GitHub uses a GitHub App you install on the repositories you choose.

Will Scaup overwrite content I've already written?

By default Scaup applies its improvements and emails you what changed. If you would rather see them first, you can turn on review for new pages, edits to existing pages, or technical fixes, and nothing in that category goes live until you approve it.

Which platform should I connect first?

Start with wherever your main site lives. If you run a blog on WordPress and a marketing site on Webflow, connect the one with the most pages first - that's where Scaup will find the most to improve.

Wondering how Scaup compares to a tool like Ahrefs? See our Scaup vs Ahrefs breakdown for founders who don\'t want to spend hours on SEO.

Not sure what to fix first? Our on-page SEO checklist for small business websites walks through what matters on each page and where to start.

Want to know what Google itself says about SEO? We put Google's SEO starter guide, explained for business owners into plain words.

Questions? Email [email protected].