How Scaup Works on WordPress

What Scaup does on your WordPress site

After you connect your WordPress site, Scaup builds a monthly growth plan and runs improvements on a daily schedule. On WordPress, it can do the following:

• Update page titles and meta descriptions on your posts and pages, so they are more descriptive for people searching on Google.
• Publish new blog posts with full content, title, and meta description. Posts go live immediately after Scaup creates them.
• Update product descriptions for WooCommerce sites. Scaup can rewrite product body content to be clearer and more useful for shoppers and search engines.
• Write alt text for images that are missing descriptions.

Scaup cannot modify theme files, change WordPress settings, create redirects, or access the WordPress admin panel.

How Scaup connects

Scaup connects using two things: an Application Password and the Scaup plugin.

• Application Password — a built-in WordPress feature (available since WordPress 5.6) that lets third-party tools authenticate via the REST API without your main login password. You create one in WP Admin under Users → Your Profile → Application Passwords. Scaup's dashboard walks you through this step.
• Scaup plugin — a small WordPress plugin that adds the extra REST API endpoints Scaup needs for writing meta descriptions and reading page data. You install it from the Scaup dashboard during setup. It does not change how your site looks or functions for visitors.

How changes go live

Scaup writes changes through the WordPress REST API. Changes go live immediately — WordPress does not have a separate "publish" step for metadata edits. New blog posts are published right away.

Scaup does not modify your database directly. Every write goes through the official REST API, the same path a WordPress editor would use.

Requirements

• WordPress 5.6 or later (Application Passwords are built in from this version).
• The Scaup plugin installed and active — install it from the Scaup dashboard during setup.
• Application Passwords must be enabled by your host. Most hosts support them. Some managed WordPress hosts (such as WP Engine and Kinsta) disable this feature by default — if your host does, Scaup will tell you at connect time and show instructions for enabling it.

What Scaup does not do

• Modify theme files or templates.
• Change WordPress settings or plugin configuration.
• Create 301 redirects.
• Delete or archive any posts, pages, or media.
• Inject any tracking scripts, advertising code, or third-party services.
• Access the WordPress admin panel — all operations go through the REST API.

Disconnecting Scaup

To stop Scaup from accessing your WordPress site, go to WP Admin → Users → Your Profile → Application Passwords and revoke the Scaup password. You can also disconnect from within the Scaup dashboard under Site Settings.

Revoking access stops all future changes. It does not undo changes that have already been published.

Questions or issues

Email [email protected] and we'll get back to you within one business day.